Why? It's a simple, but important question.
When Lumiere was nothing but a big dream and a few conversations between two mates, this one question kept cropping up. Why? Why start Lumiere? This small three letter word has helped find the direction of the company.
Creating excellent digital content for us is more than a job. Creativity and excellence is a lifestyle that we want to embody in every arena. We desire as a company to see creativity pushed to its extremes and maximised to its potential to bring about positive change in our world. Positive change doesn't always have to be big. It can be as simple as helping a local business grow, but we want to partner with brands that are changing the world for the better; to capture their genuine expression and help give a digital boost to see their big vision come true. Even in the first few months of seeing Lumiere begin, we have been privileged and humbled to rub shoulders with some of the world's most inspiring and driven people.
Our strengths lie in creating content and distributing that content in the digital space. We know our why, and if we can use our skills to help change initiators go from a small change to a big change through a digital strategy, then we're onto something great.
The more we ask 'why?', the more we realise a better question to ask is...
Why not start Lumiere and see where it goes?