The Lumiere Business Space
Blog by Joshua Kirk & Tim Williams, Lumiere Founders
Don't subject yourself to being busy. You're more in control than you realise. Growing a business is tough. If you are a business owner, maybe you can relate. Holla! There are many unknowns, but one thing is certain; you are going to encounter the anxiety of not having enough time in the day to accomplish what you want to achieve.
There will always only be 86,400 seconds a day to achieve everything we need to, while still remaining a healthy human. It’s all about prioritising what is important. There's a culture bubbling away in Start-Up World that glorifies hustle and long hours at the office, maximising every last second of the day, cramming in as much work until the early hours of the morning. Reid Hoffman, founder of LinkedIn, likens a business Start-up to assembling a plane as you are falling off a cliff. Those that assemble are the ones that succeed. As you can imagine getting the wings on the plane and assembling the engine first would be the best move. That’s what prioritising is all about. No point worrying about what movies your are going to watch on the entertainment system if the plane is heading into the ground.
To some extent, working harder than anyone else is 'a' way to achieving business success, but as long as it is focussed, intentional work. The system bites you when you are unproductive in your busyness.
Seth Godin summed this all up perfectly in one of his latest blogs:
There’s a common safe place: Being busy.
We’re supposed to give you a pass because you were full on, all day. Frantically moving from one thing to the other, never pausing to catch your breath, and now you’re exhausted.
No points for busy.
Points for successful prioritisation. Points for efficiency and productivity. Points for doing work that matters.
No points for busy.
So, here at Lumiere, we are trying to change our language and remove the word busy and replace it with full. Busy has connotations that we are not in control, when in fact we are more in control than we think. There will always be something to do that will fill our time, but we are far more productive when we focus down our attention and prioritise what’s important.
Focused intentional work is what we encourage within our culture. Working smarter not harder is easier said than done, but being mindful of how each individual within the team works and intentionally eliminating the barriers of entry to a productive work environment for the staff is one of the highest returns of investment a business owner can make.